Listing Presentation - Fykes Group
Welcome
Bill & Susan[cite: 1]

512 Woodhurst[cite: 1]

Agenda

Today's Plan[cite: 1]

01. Motivation[cite: 1]

Understanding your goals and target timeline[cite: 1].

02. Current Market[cite: 1]

Analyzing local context & buyer dynamics[cite: 1].

03. Our Mission[cite: 1]

Creating flourishing through service[cite: 1].

04. Expectations[cite: 1]

What you can expect from our partnership[cite: 1].

05. Next Steps[cite: 1]

Moving forward with confidence[cite: 1].

Note: Preface of this presentation[cite: 1].
Discovery

Three Questions[cite: 1]

  • Are you sure you want to sell the house? (Motivation)[cite: 1]
  • If you could snap your fingers and everything went perfectly to plan, what would that look like for you? (Timeframe, money, fast close, as-is)[cite: 1]
  • Once we’ve talked through everything and you feel confident that we can get the home sold for you, are you ready for the next steps?[cite: 1]
Market Insights

Understanding the Local Market[cite: 1]

Note: Overall market context / high level view[cite: 1].
Meet Your Team

Your Listing Team & Mission[cite: 1]

Tiffany Fykes[cite: 1]

CEO / Lead Agent[cite: 1]

Natasha Pritchett[cite: 1]

Listing Coordinator[cite: 1]

Joshua Fykes[cite: 1]

Broker / Architect[cite: 1]

"To create flourishing in our industry, community, and families we serve."[cite: 1]

Note: You get 3 amazing agents for the price of one[cite: 1]!
Buyer Trends

Where Do Buyers Find Their Home?[cite: 1]

50%[cite: 1]

Internet[cite: 1]

28%[cite: 1]

Realtor[cite: 1]

7%[cite: 1]

Yard Sign / Open House[cite: 1]

7%[cite: 1]

Friend, Relative, Neighbor[cite: 1]

5%[cite: 1]

Home Builder[cite: 1]

3%[cite: 1]

Other[cite: 1]

Strategy

The Four Pillars of Real Estate[cite: 1]

1. Prospecting[cite: 1]

Active outreach to target active buyers[cite: 1].

2. High Touch Communication[cite: 1]

Consistent updates so you're never in the dark[cite: 1].

3. Price Watch[cite: 1]

Monitoring market responsiveness actively[cite: 1].

4. Prepare Your House[cite: 1]

Staging & professional media preparation[cite: 1].

Note: Most agents do the 3 P’s (Post, Put sign, Pray)[cite: 1]. Just introduce our approach without diving into all 4 P's yet[cite: 1].
Pillar 1

Prospecting[cite: 1]

  • Agent Calls & Dedicated Buyer Outreach[cite: 1]
  • Database of 7,000+ Active Buyers[cite: 1]
  • Strategic Circle Prospecting[cite: 1]
  • Proactive Targeted Marketing ($9,000/month investment)[cite: 1]
Pillar 2

Provide High Touch Communication[cite: 1]

Bi-Weekly[cite: 1]

Agent Updates[cite: 1]

Dedicated[cite: 1]

Client Care Specialist[cite: 1]

Weekly[cite: 1]

Performance & Market Stats[cite: 1]

Pillar 3

Price Watch[cite: 1]

Market Test Pricing[cite: 1]

Testing real-time reaction to validate positioning[cite: 1].

Market Responsiveness[cite: 1]

Adapting swiftly to buyer feedback and market movement[cite: 1].

Pillar 4

Home Preparation[cite: 1]

Staging Guidance[cite: 1]

Presenting your home in its absolute best light[cite: 1].

Professional Photography[cite: 1]

Capturing stunning visual assets to maximize online attraction[cite: 1].

Included Services

Fykes Provided Services[cite: 1]

  • Professional Photography[cite: 1]
  • Staging Tips & Guidance[cite: 1]
  • Reflective Sign with Agent on Call 24/7[cite: 1]
  • Appointment Concierge Service[cite: 1]
  • Strategic Open House Plan[cite: 1]
Tailored Solutions

Custom Upgrade Options[cite: 1]

Open House Blitz[cite: 1]

Enhanced Digital Marketing[cite: 1]

Home Transformation Services[cite: 1]

Staging Done For You[cite: 1]

Alternative Options

Guaranteed Sale Program (10%)[cite: 1]

Hassle-Free Cash Offer[cite: 1]

  • Cash offer within 48 hrs of qualifying[cite: 1]
  • No financing or appraisal contingencies[cite: 1]
  • Complete closing date flexibility[cite: 1]
  • No staging, showings, or hassle[cite: 1]

Program Details[cite: 1]

  • Marketed at full appraised value[cite: 1]
  • Guaranteed sale price up to 90% of appraised value[cite: 1]
  • Listed minimum 120 days[cite: 1]
  • Homes over $350k case-by-case[cite: 1]
Market Dynamics

Understanding Buyer Reality[cite: 1]

Today's buyers face high upfront costs including down payment and closing costs[cite: 1].

Strategic Solution[cite: 1]

Our plans include a 3% buyer concession, ensuring no surprises and a smoother, more predictable transaction[cite: 1].

Value Proposition

The Value of a Buyer's Agent[cite: 1]

Quicker Sales[cite: 1]

Attract well-qualified buyers ready to move forward, reducing total time on market[cite: 1].

Reduced Stress[cite: 1]

Professional guidance minimizes complexities for buyers purchasing your home[cite: 1].

Fewer Surprises[cite: 1]

Transactions are far less likely to fall out of contract over normal real estate occurrences[cite: 1].

Less Litigation[cite: 1]

The majority of real estate disputes occur when one or more parties are unrepresented[cite: 1].

Key Benefits

Why Seller Wants Buyer Representation[cite: 1]

  • Background checked & fingerprinted agents[cite: 1]
  • Serves as intermediary to bridge differences and close deals[cite: 1]
  • Safeguards your home during showings[cite: 1]
  • Ensures buyer qualification & available cash[cite: 1]
  • Provides honest market feedback on price & condition[cite: 1]
  • Uses standardized legal forms & adheres to Code of Ethics[cite: 1]
Wrap Up

Let's Talk[cite: 1]

Questions?[cite: 1]

Slide 1
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Tiffany Fykes

Team Leader, Realtor | FYKES Realty Group | Tiffany Fykes

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